Work

Work where the decision mattered more than the build.

Selected projects · Advice, improvement and implementation

A small number of projects, explained from the question they started with. Not what got built, but why that was the right answer — and what did not get built.

Book a conversation See consultancy

E-commerceHospitalityRetailProfessional servicesLocal visibility

More projects on request, including work under NDA.

Cases

Selected work.

E-commerce · Audio

Hans Audio: not a new store, but a checkout that works.

The request was a new webshop. The problem sat in two steps of the ordering process and in product findability. What got built was a fraction of the original plan.

Diagnosis, repair, implementationRead the case

Hospitality · Amsterdam

CoffeeshopAmsterdam Café: being visible at the moment it counts.

A business in a market with heavy local competition and limited advertising options. The gain sat in local visibility and a site that makes sense on a phone at first glance.

Local SEO, websiteCase coming

Retail · North Holland

A migration that did not happen.

A retailer holding a five-figure quote for a platform migration. Research put the problem in hosting and product data instead. The migration was cancelled.

Second opinionCase coming

Pattern

What these projects have in common.

01The request was already a solutionIn every case the enquiry arrived as “build this”. The work began with establishing whether that was true.

02Diagnosis took days, not weeksLong enough to know where money leaks. Not so long that the research eats the budget.

03Less got built than plannedIn two of the three, scope came down because part of the plan solved nothing.

04The outcome was named up frontWhat had to improve, and how we would see it, was written down before work started.

The most expensive projects are the ones where nobody checked the question first.

References

Under NDA and on request.

Part of the work is not public: second opinions on other parties’ proposals, internal decisions about platforms and suppliers, and engagements where the advice was not to invest. That work is hard to write up as a case, yet it is often the work with the largest financial effect.

If you would like to speak with a client in a comparable situation, I will arrange it. That says more than a logo on a page.

Sectors

E-commerce: Audio, retail, specialists
Hospitality: Amsterdam and region
Services: SMEs across North Holland
Region: Hoorn, Enkhuizen, Amsterdam, national

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