Insights
Thinking about digital.
Pieces I write because I keep hearing the same questions. No news posts and no tool round-ups — the trade-offs I make in conversations, written out so you can use them yourself.
WebsitesSEOE-commerceAI & automationDigital growthSuppliers
Roughly one article a month.
Every article.
Websites
Do you actually need to rebuild your website?
A rebuild is the most expensive way to solve a problem you have not diagnosed yet. This is what I check before agreeing to a replacement.
AI
What businesses should actually do with AI.
Start with the work that already costs you time, not with the tool everyone is discussing. Four places automation usually returns something for an SME.
SEO
Why SEO reports hide the useful information.
Rankings are easy to report. Commercial visibility is the part worth reading. What to ask for instead.
E-commerce
The four places a webshop leaves money on the table.
Almost always the same four: shipping cost, mobile checkout, product comparability, and the process after the order.
Suppliers
How to judge a digital quote without technical knowledge.
Seven questions any proposal should be able to answer. If the answer is hours rather than outcomes, you still know nothing.
Local
Local SEO in North Holland: what actually matters.
For businesses winning customers nearby, local visibility is often worth more than national rankings. What to put in place.
What I write about.
The articles come out of conversations. When a question comes up three times, it is usually a question wider than those three businesses. So I write it out, with the trade-off included rather than only the conclusion.
What you will not find here: algorithm update news, tool lists, or pieces that end in a sales call. If an article helps you enough to solve it yourself, it has done its job.
Categories
- Websites
- Building, improving, platform choice
- SEO
- Search demand, technology, local
- E-commerce
- Checkout, product data
- AI
- Automation with a business case
- Suppliers
- Quotes and working relationships
A question that is not here?
Ask it. If the answer applies more widely, it becomes the next article.