SEO consultancy
SEO advice before you invest in SEO.
Visibility is not the goal. Revenue is. I establish which search demand carries commercial weight in your market, what is holding your site back, and whether SEO is the right investment — before you put an agency on a monthly retainer.
SEO auditSearch strategyTechnical SEOLocal SEOContent prioritySecond opinion
Independent: no retainer, no link selling.
Why SEO often costs money without returning any.
Reporting measures the wrong thing
Most SEO reporting shows what is easy to report: rankings, pages indexed, visibility scores. Those numbers can climb for months without producing a single enquiry. That is not fraud, it is a badly chosen measure.
The question that matters is narrower: which searches come from someone with a budget and a problem, and do you appear for them? For most SMEs that is not hundreds of terms but somewhere between ten and thirty. That list is the real starting point for any SEO strategy.
What I examine
An SEO audit here is not an automated export with 400 warnings. It is an investigation into whether your site can legitimately appear for searches that produce revenue, and what specifically is blocking that.
- Commercial search demand: which terms lead to enquiries, not just to traffic.
- Competition: who you are up against and whether that is realistic on your budget.
- Technology: indexing, speed, structure, mobile behaviour and what Google actually sees.
- Content: which pages exist, which are missing, and which compete with each other.
- Local: how you appear for location-based searches in North Holland and beyond.
- Measurement: whether conversions are being recorded reliably at all.
What you get
A ranked list of what to do, what to leave alone, and what it is likely to return. Written so you can forward it to your own agency, developer or team — and so you can judge a quote on substance rather than trust.
If the conclusion is that SEO is too expensive or too slow in your market compared with other channels, that is in there too. Which is exactly why advice sits separately from delivery.
What an SEO audit examines.
Rankings are easy to report. Commercial visibility is the part worth reading.
Proposals you have no way to judge.
Most SEO quotes are not wrong, they are unjudgeable. These are the questions I put to them.
“What exactly do you deliver each month?”
Scope
If the answer is hours or articles rather than outcomes, you still know nothing about the result.
“Why these keywords?”
Selection
A list without reasoning about commercial value is a list of volume, not of demand.
“How long before this does anything?”
Timeline
In competitive markets six to twelve months is normal. Faster promises deserve an explanation.
“What happens if we stop?”
Dependency
Work that disappears when the contract ends was rent, not an asset.
Half an hour reviewing a proposal is usually cheaper than a year-long contract.
Ways to buy SEO consultancy.
SEO review
An independent read on your visibility with a ranked priority list. Usable by your own team or agency.
- Search demand and competition
- Technical findings
- Content priorities
- Forwardable recommendation
Search strategy
For businesses about to invest seriously in search and wanting to know where, in what order, and at what budget.
- Opportunity by market segment
- Content plan built on demand
- Technical requirements
- Measurement that shows enquiries
Second opinion
A review of an existing SEO contract, proposal or report. You find out what it is worth and what is missing.
- Assessment of scope and price
- What is missing or unnecessary
- Questions to put back to them
I do not sell monthly SEO delivery on retainer. I establish what needs doing and who is best placed to do it.
Local SEO in North Holland.
For businesses that win customers nearby — trades, practices, hospitality, shops, service providers — local visibility is often worth more than national rankings. Someone searching in Hoorn who wants a solution within five kilometres is a different visitor from someone browsing nationally.
In practice local SEO comes down to doing a few things properly: a business profile that is complete and current, pages that genuinely address the place and the service, reviews arriving without you having to beg for them, and a site that makes sense on a phone at first glance. That is less work than a national campaign and usually returns faster.
For businesses in Amsterdam and the Randstad the opposite applies: local search demand there is competitive enough that the real question is whether search is your cheapest channel at all. I establish that before budget goes anywhere near it.
Regions
- West Friesland
- Hoorn, Enkhuizen, Venhuizen, Medemblik
- North Holland
- Alkmaar, Zaanstad, Purmerend, Haarlem
- Randstad
- Amsterdam and surroundings
- Nationally
- Dutch and English-language markets
Frequently asked about SEO advice.
Can you guarantee rankings?
No, and nobody can. What is possible: reasoning about which positions are achievable, what they are worth, and what reaching them requires.
How long before SEO works?
Technical fixes can show effect within weeks. New visibility in a competitive market usually takes six to twelve months.
Do you handle delivery too?
For some clients, when that is the fastest route. But the advice stands on its own: take it to your team or agency.
We already have an SEO agency. What does this add?
An independent assessment of whether the work delivered is worth the budget, and whether it answers the right question.
Does SEO still work now that Google answers with AI?
For informational searches, much is changing. For searches with buying intent, visibility remains valuable — which makes your choice of terms more important, not less.
What does an SEO review cost?
A fixed fee based on the size of the site. You get the number before any work starts.
Is SEO the right investment here?
Send me your situation. I will tell you where search will and will not work for you.