Consultancy
Independent digital consultancy.
Digital advice with nothing to sell you. I help SMEs and ambitious small businesses make better decisions about websites, SEO, e-commerce, digital growth and AI — and only then decide what needs building.
Digital strategySecond opinionWebsite adviceSEO consultancyE-commerceAI & automation
Advice kept separate from delivery.
Consultancy here means: understand first, decide second.
Advice with nothing to sell
Most digital advice comes from people who already know the answer. An agency that builds websites recommends a new website. An SEO company recommends more SEO. An ads agency recommends more budget. All understandable, and all a problem when nobody has established what is actually wrong.
As an independent digital consultant I am not selling a package. I am paid for the thinking, not for the delivery that follows it. That makes it possible to tell you your website is good enough, that your SEO budget belongs somewhere else, or that the problem is not digital at all but commercial.
Diagnosis before solution
Almost every enquiry arrives as a solution: we want a new website, we want to rank higher, we want to do something with AI. My first job is to take that back to the question underneath it. What is working, what is not, and which assumption sits in between?
That diagnosis means looking at what you already have: the website and how it was built, the search demand in your market, the numbers you report on, the tools you pay for and the work your team still does by hand. What comes out is a decision you can defend to whoever approves the budget.
Who this works for
I work best with businesses where the decision-maker is reachable: owners, directors and marketing leads at small and mid-sized companies, and smaller businesses that are growing and finding their digital setup was not built for it.
- You have an investment decision to make and want an independent read first.
- You have already spent on digital and cannot see what it returned.
- You have several suppliers each recommending something different.
- You want to know where AI and automation would actually save you time or money.
Bring the problem, not the solution.
These are the questions businesses arrive with, and where I would start.
“Do we really need a new website?”
Websites
Often the answer is no. Usually one specific part is underperforming, and that is cheaper to fix than a rebuild.
“Why is our SEO not producing enquiries?”
SEO & search
Visibility and demand are not the same thing. I look at which searches actually carry commercial intent.
“How should we be using AI?”
AI & automation
Start with the repetitive work that costs you time now, not with the tool everyone is discussing.
“Are we spending our digital budget in the right places?”
Digital growth
I look at what each channel genuinely contributes before anything is added or cut.
“Should we move off WordPress?”
Platform choice
Sometimes. More often the platform is not the problem — the way it was built is.
“How do we know what is really working?”
Measurement
Measurement should answer business questions. Most reporting answers platform questions.
You do not have to diagnose the problem yourself before getting in touch. That is part of the work.
How an engagement runs.
The first question is never “what are we building” — it is “what is actually going on here”.
Ways of working together.
Consult
A contained conversation about one decision: platform choice, budget split, a supplier proposal or a quote you have no way to judge.
- Preparation on your own material
- 60–90 minute session
- Written summary with a recommendation
Digital review
An independent read on your website, visibility and measurement. Built to establish where your money has the most effect.
- Website, technology and speed
- Search demand and competition
- Measurement and reporting
- Priority list with reasoning
Strategy engagement
For businesses making a larger decision: new website, new platform, expansion into a new market, or a digital direction for the year ahead.
- Research and interviews
- Scenarios with cost and risk
- Reasoned plan and sequence
- Support choosing a supplier
Digital Advisor
A standing point of contact for digital decisions through the year. For businesses without a digital role in house.
- Fixed monthly availability
- Review of proposals and quotes
- Quarterly view of priorities
Everything starts with the same conversation. Only then do we work out which format fits — and whether it is needed at all.
What I advise on.
01
SEO & visibility
Which search demand carries commercial weight, what is holding your site back, and whether SEO is the right investment in your market.
02
Websites & e-commerce
Platform choice, rebuild or improve, speed, technology, and whether your store is ready to grow.
03
Digital growth & AI
Where budget and attention return the most, what to measure, and where automation genuinely saves time.
Locally reachable, working nationally.
I work from Venhuizen, between Hoorn and Enkhuizen, which means businesses in North Holland can simply get me around a table. A conversation in Hoorn, Enkhuizen, Alkmaar or Amsterdam is a drive, and for a first diagnosis that is often faster than three video calls.
For the rest of the Netherlands I work remotely, with the same approach. Most of the work — research, analysis, building out scenarios — happens outside the meeting room anyway. What local presence does change is context: I know the market many regional SMEs operate in, and the difference between local demand in North Holland and national competition in Amsterdam.
Coverage
- Based in
- Venhuizen, North Holland
- Region
- Hoorn, Enkhuizen, Alkmaar, Zaanstad
- Randstad
- Amsterdam and surroundings
- Nationally
- All of the Netherlands, remote
- Languages
- English and Dutch
Frequently asked.
What does a first conversation cost?
Nothing. An hour in which you describe the situation and I tell you whether I think I can help. If the answer is no, I say so.
Do you build as well, or only advise?
Both, but not automatically. Advice and delivery are separate: you can take the recommendation to your own supplier. If it makes sense for me to build it, I build it.
Do you work with small businesses?
Yes. For smaller companies I work through short consults and focused reviews rather than multi-week engagements. Same approach, different scale.
We already have an agency. Is this useful?
Often especially then. A second opinion exists to judge whether a proposal is worth the investment and whether it answers the right question.
How quickly can you start?
A conversation usually within a week. A review or diagnosis typically starts within two to three weeks, depending on current work.
Do you work in English or Dutch?
Both. Reports and recommendations come in whichever language your team reads most easily.
What do you want to solve?
Tell me what is going on. I will tell you whether I think I can help — and where I would start.